January,
2001
The
Rise of Internet Recruiting
A steady trickle of cyberspace job leads has become a flood. Tens of
thousands of job hunters, entry-level to skilled to professional, use
the Internet each week to seek employment. With little to guide them
but curiosity and a desire to get an edge, potential applicants
relentlessly " "scroll" and "click” through
layers of content to find their next opportunity. They "cut and
paste," "attach and send" or simply "point and
click" in the hope that they will be "searched and
selected."
With every online recruiting service proclaiming, "We are No. 1
and the biggest, baddest, most effective means to recruit," it's
no wonder the road ahead appears to have confusing signposts. That’s
why HR professionals must determine which one(s) will meet their
needs.
The number of Internet hires is growing and companies are accelerating
plans to use the Internet for staffing. According to surveys, from 17
percent to 67 percent of companies have used the Internet for
recruiting. Major corporations are beginning to abandon
ineffective traditional recruiting methods in favor of strengthening
their web based recruiting efforts.
The Internet allows companies to reduce costs and manage staffing
needs and employment information with fewer internal resources while
speeding the hiring process with technology. With a solid
foundation, employment professionals are discovering that they can add
value to their company's bottom line by using the Internet to research
where candidates gather, communicate with them quickly in a targeted
fashion, and build long-term interest in prospects and candidates by
building an online "community."
Online recruiting is a powerful tool, but to make the most of it you
need to tailor your efforts to the special requirements of cyberspace.
The best ads are written with an understanding that applicants look
for jobs online in a way that is drastically differently from the
traditional method of scouring the local newspaper or trade
publication. Internet job seekers are looking for jobs that are
easy to find, easy to apply for, currently open, and that have a quick
response time.
For assistance in making career choices or in your job search, contact
Bob Goyer at bgoyer@nuwavemedia.com or (740) 382-3132.
|
|
