You Are Now A Salesperson
As a job seeker, you are a salesperson selling a
product...YOU!
The employer is the "consumer" who is looking for the right product for the
right price. It is impossible for a salesperson to sell a product if he/she does not know
the features and benefits of it.
Why should an employer hire you? What are the benefits of hiring you? Selling yourself
to the employer means knowing how to answer these questions. These questions are no
different than the questions that potential car buyers ask car salesmen such as, "Why
should I buy this car?" and "What are the benefits of buying this car?"
Being able to answer the above questions will make you an excellent salesperson.
It is not usually the person who is the most qualified for a job that gets it. It is
the person who can sell him/herself. Selling yourself means being able to talk about your
skills, abilities, education and overall background. You must demonstrate how your past
work experience relates to the job for which you are applying. The only way an employer
can predict how you will do on the job in the future is by how you did in the past.
Employers are looking for workers who have a proven record of job success. It is up to
you, the salesperson, to sell yourself to the employer.
For assistance in your job search, contact Bob Goyer at (740) 382-3132 or e-mail
gplaza@gte.net.
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